Mashups.
The era that earned the durable nickname Mr. Mashup. The argument: communications have to become composable software primitives, not vertical products. Voice as an ingredient, not a service. Two artifacts anchor the period — the O’Reilly ETel 2007 demo that put the thesis on stage, and the 2008 Voice Is A Spice deck that gave it a name.
- Cooking with Voice (no public recording; carries the spice thesis into industry)
- Cloud Communications Book (16-contributor ebook)
Reading order: the three 2007 blog posts give you the live experience of the ETel demo; the 2008 SlideShare deck is the canonical artifact of the spice thesis; the 2010 STL Partners briefing is the cleanest industry-audience condensation of the whole period.